« Die 200 wichtigsten Parameter für Google »

Ich habe auf searchenginejournal.com eine sehr interessante Auflistung von Ann Smarty gefunden. Ich hab mir jetzt mal nicht die Mühe gemacht das zu übersetzen. Die Überschrift sagt ja, worum es geht.

Domain: 13 factors

1. Domain age;
2. Length of Domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level Domain (geographical focus, e.g. com versus co.uk);
5. Site top level Domain (e.g. .com versus .info);
6. Sub Domain or root Domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the Domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
13. Geo-targeting settings in Google Webmaster Tools

Server-side: 2 factors

1. Server geographical location;
2. Server reliability / uptime

Architecture: 8 factors

1. URL structure;
2. HTML structure;
3. Semantic structure;
4. Use of external CSS / JS files;
5. Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
6. Use of canonical URLs;
7. “Correct” HTML code (?);
8. Cookies usage;

Content: 14 factors

1. Content language
2. Content uniqueness;
3. Amount of content (text versus HTML);
4. Unlinked content density (links versus text);
5. Pure text content ratio (without links, images, code, etc)
6. Content topicality / timeliness (for seasonal searches for example);
7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
8. Content flag for general category (transactional, informational, navigational)
9. Content / market niche
10. Flagged keywords usage (gambling, dating vocabulary)
11. Text in images (?)
12. Malicious content (possibly added by hackers);
13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
14. Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors

1. # of internal links to page;
2. # of internal links to page with identical / targeted anchor text;
3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4. # of links using “nofollow” attribute; (?)
5. Internal link density,

Website factors: 7 factors

1. Website Robots.txt file content
2. Overall site update frequency;
3. Overall site size (number of pages);
4. Age of the site since it was first discovered by Google
5. XML Sitemap;
6. On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar);
7. Website type (e.g. blog instead of informational sites in top 10)

Page-specific factors: 9 factors

1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate content);
5. Page content reading level; (?)
6. Page load time (many factors in here);
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to other pages of this site);

Keywords usage and keyword prominence: 13 factors

1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL;
12. No “Randomness on purpose” (placing “keyword” in the Domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag…)
13. The use (abuse) of keywords utilized in HTML comment tags

Outbound links: 8 factors

1. Number of outbound links (per Domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images

Backlink profile: 21 factors

1. Relevancy of sites linking in;
2. Relevancy of pages linking in;
3. Quality of sites linking in;
4. Quality of web page linking in;
5. Backlinks within network of sites;
6. Co-citations (which sites have similar backlink sources);
7. Link profile diversity:
1. Anchor text diversity;
2. Different IP addresses of linking sites,
3. Geographical diversity,
4. Different TLDs,
5. Topical diversity,
6. Different types of linking sites (logs, directories, etc);
7. Diversity of link placements
8. Authority Link (CNN, BBC, etc) Per Inbound Link
9. Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites)
10. Reciprocal links ratio (relevant to the overall backlink profile);
11. Social media links ratio (links from social media sites versus overall backlink profile);
12. Backlinks trends and patterns (like sudden spikes or drops of backlink number)
13. Citations in Wikipedia and Dmoz;
14. Backlink profile historical records (ever caught for link buying/selling, etc);
15. Backlinks from social bookmarking sites.

Each Separate Backlink: 6 factors

1. Authority of TLD (.com versus .gov)
2. Authority of a Domain linking in
3. Authority of a page linking in
4. Location of a link (footer, navigation, body text)
5. Anchor text of a link (and Alt tag of images linking)
6. Title attribute of a link (?)

Visitor Profile and Behavior: 6 factors

1. Number of visits;
2. Visitors’ demographics;
3. Bounce rate;
4. Visitors’ browsing habits (which other sites they tend to visit)
5. Visiting trends and patterns (like sudden spiked in incoming traffic)
6. How often the listing is clicked within the SERPs (relevant to other listings)

Penalties, Filters and Manipulation: 12 factors

1. Keyword over usage / Keyword stuffing;
2. Link buying flag
3. Link selling flag;
4. Spamming records (comment, forums, other link spam);
5. Cloaking;
6. Hidden Text;
7. Duplicate Content (external duplication)
8. History of past penalties for this Domain
9. History of past penalties for this owner
10. History of past penalties for other properties of this owner (?)
11. Past hackers’ attacks records
12. 301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error

More Factors (6):

1. Domain registration with Google Webmaster Tools;
2. Domain presence in Google News;
3. Domain presence in Google Blog Search;
4. Use of the Domain in Google AdWords;
5. Use of the Domain in Google Analytics;
6. Business name / brand name external mentions.

Incoming search terms:

• google site parameter (9)
• google parameter link (8)
• seo mehrere domains google (6)
• google parameter site (5)
• seo mehrere domains (4)
• Die wichtigsten Google-Parameter (4)
• google suche parameter site (3)
• html link alt title angeben seo (2)
• phrase parameter google (2)
• google css extern vs intern (2)
• google image parameter (2)
• seo text html ratio (2)
• google url parameter location (2)
• google webmaster tools sites with different ips (2)
• google webspace (2)
• Internal Anchor Links (2)
• google parameter link: (2)
• google parameter location (2)
• google suchparameter liste (2)
• google parameter blog (2)
• google parameter num (2)
• seo info domains vs de (2)
• site parameter google search (2)
• google backlinks parameter (2)
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• Ranking Parametern (1)
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• Keywords usage and keyword prominence: 13 factors (1)
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• number of google keywords (1)
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• trust backlinks wikipedia (1)
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• top google suchbegriffe 2010 (1)
• suchparameter image (1)
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• webspace bei google blogspot (1)
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• wichtigsten Parameter (1)
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• seo links using cookie parameters (1)
• SEO links parameter (1)
• seo link text domain or keyword (1)
• seo link parameter (1)
• seo reliability word length (1)
• seo keyword-keyword vs keyword keyword in der Url (1)
• seo keyword ratio (1)
• seo ip trust (1)
• seo mehrere domains selber webspace (1)
• seo mehrere top-level-domains (1)
• seo page number as parameter (1)
• subdomain vs parameter seo (1)
• Subdomain vs Domain Google Ranking (1)
• subdomain cross link seo (1)
• Sites Linking In (1)
• sitemap Relevancy (1)
• site paramter google (1)
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• seo verschiedene server (1)
• seo unterschiedliche sprachen parameter subdomain (1)
• seo trust tld vs subdomain (1)
• seo text-hiding css robots txt (1)
• seo suchparameter backlinks (1)
• seo subdomains different ip (1)
• seo interne Links namen (1)
• google link reliability (1)
• google backlink parameter (1)
• google adwords location search parameter (1)
• google 200 (1)
• geo xml sitemap google sites (1)
• from page 2 to 1 google seo (1)
• footer text seo (1)
• Fokus mehrerer Domains (1)
• Eine IP für mehrere Domains SEO (1)
• domain hoster für google (1)
• dofollow Google Backlinks Parameter link (1)
• die wichtigsten parameter SEO (1)
• die wichtigsten links für seo (1)
• google blogspot webspace (1)
• google bookmarks parameter (1)
• google domain code ranking (1)
• google link parameter (1)
• google keyword parameter (1)
• google keyords in alt texten (1)
• google ip parameter (1)
• google images parameter (1)
• google images mehrere suchbegriffe (1)
• google image search parameters (1)
• google image links vs text links (1)
• google domain webspace (1)
• google domain verschiedene server? (1)
• google domain seo (1)
• google domain registration (1)
• die wichtigsten linking words (1)
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• backlink netzwerk google denic (1)
• backlink google parameter (1)
• anonymouse webspace domain (1)
• anchortext aus css (1)
• adwords text in images (1)
• adwords subdomain duplicate content (1)
• adwords ranking parameter (1)
• adwords parameter für keywords (1)
• 200 seo parameter (1)
• 200 richtlinien google seo (1)
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• backlink parameter link (1)
• backlink parameter link: (1)
• backlink rating 301 (1)
• die wichtigsten google suchbegriffe (1)
• die wichtigsten google links (1)
• die 200 wichtigsten parameter für google (1)
• css sheets keywords eingeben (1)
• Cookie-free Domains google-ranking (1)
• Content-Flag was ist das? (1)
• content flag seo (1)
• Code/Content ratio (1)
• Code-Content-Ratio (1)
• bad neighborhood domain ip server (1)
• backlinks parameter link (1)
• backlink seo subdomain blogspot (1)
• 2 webseiten 1 webspace google (1)
• google mehrere domain seo (1)
• info domain seo (1)
• google suchparameter (1)
• google suche site-parameter liste von webseiten (1)
• google suche site-parameter (1)
• google suche site link parameter (1)
• google suche parameter dofollow links blog (1)
• Google suchbegriffe 2010 (1)
• google social bookmark parameter (1)
• google sites webspace (1)
• google sites startseite parameter (1)
• google site parameter #sclient=psy (1)
• Google SEO verschiedene IPs (1)
• google seo TLD (1)
• google suchparameter dofollow blog (1)
• google suchparameter domainname (1)
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• Info Domain google Ranking tld (1)
• images from another domain seo (1)
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• google parameter html (1)
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• google parameter domain (1)
• google parameter age (1)
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• google picture search parameters (1)
• google rang parameter (1)
• google ranking domains unterschiedliche ips (1)
• google seo externer inhalt (1)
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• google search cookie parameter (1)
• google rating parameter (1)
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• google ranking topleveldomain (1)
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• google ranking parameters (1)
• google ranking parameter (1)
• google ranking mehrere domains eine seite (1)
• google ranking mehrere domains eine ip (1)
• google news codes parameter (1)

Schlagworte: Google, Offpage, Onpage, Ranking, SEO, Top10, wichtig